About Keep It Plain

At Keep It Plain, our specialty is clear communication for healthcare and research. We write and edit in plain language. And we train others to understand health literacy communication strategies and write in plain language.

Health Information that’s easy to understand

We started this business to help make information about research and healthcare easy to understand. Our personal and professional experiences have shown us that most health information is the opposite – complicated, full of jargon, and hard to navigate. We’re here to help clients create clear communication that engages their readers – and keeps them reading. And we believe that health literacy research gives us the best path to creating clarity through the power of plain language.

What is health literacy?

Health literacy is the ability to find, understand, and use health information for our own healthcare.

How does plain language bridge the health literacy gap?

In the United States, 1 in 5 adults struggle to understand written information. And 1 in 3 adults struggle to understand numbers in text. Writing in plain language helps us reach everyone in our audience – not just most people. And everyone appreciates clear communication!

How can plain language patient education material help people understand health information?

People struggle with healthcare because of unfamiliar information that can be difficult to read and process. It’s especially important to provide easily understood material when people feel stressed about their health! Plain language health information uses familiar words and is written to engage the audience and keep them reading. This eases the burden of learning about healthcare.

Why should consent forms be in plain language?

Patients and clinical trial participants deserve information they can easily understand when consenting to clinical care or to taking part in a research study. Plain language consent forms are written to be easily understood, even for complicated information.

Want to learn more?

Let’s talk about how you can put the power of plain language to work!

About the team

Clear communication takes many forms! We’re here to help with written and visual communication that hits the mark, every time.

About bran

about ian