Keep It Plain
Harnessing the power of plain language to help you reach your entire audience, every time.
clear communication for healthcare and research
Plain language consent forms
We write clear, easily understood consent forms for research and clinical use.
Patient Education Materials
We write educational materials tailored to your specific patient audience.
Workshops in health literacy and plain language
Our workshops will help your team use contemporary health literacy communication standards to reach your entire audience.
Plain Language Research Consent Forms
Plain language consent forms are a powerful tool for research studies. Clear communication can help you recruit and retain clinical trial participants. We are ready to put over a decade of expertise in plain language consent forms to work for you!
Clinical Consent forms and documents
Healthcare becomes easier to navigate when every day forms are easy to understand. And plain language is patient-centered practice. We’re here to help you ease the burden on your patients with clear, easy to understand clinical forms.
Patient education material
Understanding health challenges can be confusing and stressful for many patients. And often educational material, whether print or digital, misses the mark with complicated language. We create plain language educational material that’s crafted specifically for your patient audience.
Training in Plain language and health literacy
When you write about research or healthcare, you want your audience to keep reading. You don’t want to lose them on the first paragraph because they don’t understand the terms you’re using. Using plain language to bridge the health literacy gap is key for a comprehensive communication strategy. Our workshops train people to write and edit using plain language techniques. And we offer continued support to help your team learn how to apply plain language effectively.
Meet the Team
We started Keep It Plain because we think that everyone deserves easy to understand information about healthcare and research.
Bran LeFae
Founder and Principal Writer
Bran is an expert in using health literacy communication strategies in clinical trials and healthcare. Bran’s passion for plain language is driven by the belief that we all deserve to be informed about our healthcare in language we understand.
Ian LeFae
Co-Founder and Artistic Director
Ian keeps us running smoothly behind the scenes! Ian is a visual artist with a communications background that spans healthcare, finance, and agriculture. Whether it’s visual or written communication, Ian’s dedication to clarity shines through.